Apple iPhone 4.0: Problems with Ads and Apps
It was surprising to hear Steve Jobs talk about new embedded advertisements as if it was a great thing for end users. Granted that it will bring in more revenue for companies, the fact of the matter is that the average end user hates ads. In fact, it is even hard to find a minority of end users who enjoy having ads.
Now, the iAds feature is apparently going to being plenty more advertising content in almost everything that an iPhone user will be doing; looks like the inclusion of the Multitasking option is not just for the user, but also for Apple to be able to run the iAds app in the background as well.
Steve Jobs has not identified iAds as an app per se, but it will certainly be running in the phone’s background regardless. And from the looks of it, the feature is part of the new OS as opposed to an optional element that users can choose to not install.
The only hope here is that there will be an opt-out choice too.
Apple is also going to cause app developers some serious grief as they have practically banned the use of Adobe Flash for developing software for the iPhone. Many developers rely on Flash to iPhone compilers in order to convert their works into iPhone compatible format. This little ban on Adobe may be a critical business move on the part of Apple, but it certainly does not win them any brownie points from the developer community –dictating which programs can be used in development has always been a major problem.
The new OS update was announced last Thursday night.
Get to know more about the new features, details and overall impact of the iPhone 4.0 OS update at Tech Radar.
